Tuesday, May 12, 2020

Media Commercialization - 1906 Words

Commercialization of Indian media The media industry across the globe has witnessed spectacular changes in the recent years. There has been a considerable change in the perception of media in the olden times, as revolutionary instruments and powerful political players. Today, the media is perceived more as businesses with a motto of `remaining profitable. The growing competition along with the trend of confinement of media ownership to a few major transnational conglomerates has further intensified the commercial pressure in the terrain. This has also resulted in media proliferation, wherein numerous emerging media products embark on catering to the needs of a more fragmented market. Commodification of news has become a serious issue†¦show more content†¦Though the role and importance of media is increasing in our lives today, it’s sad that its accountability and professionalism is dwindling. â€Å"With great power comes great responsibility†. Television channels in a bid to increase their TRP ratings are resorting to sensationalized journalism with a view to earn a competitive edge over the others. Sting operations have now become the order of the day. We are a democracy of a billion plus people with the largest youth population in the world, large sections poor and uneducated, inadequate social services, and a country in transition. It is imperative that our influential intelligentsia focus unfailingly on meaningful issues since the opportunity cost is enormous. The government is increasingly sidelined by private enterprise; unprepared peasants are migrating to straining cities; and the nouveau riche anxious to express their nascent individuality is turning to incongruous consumption. Our academia is intently focused on the graduates financial remuneration, and naturally, commercial interests dont provide any discipline. Entertainment czars consume our attention, shape public opinion, and increasingly control our daily life by forming a nexus with private industry, and entering the administration. We have mall adjacent to mall adjacent to mall, and almost no democratic recreational space. Mostly the middle-class Indian comes in co ntact with one another to consume, an individualisticShow MoreRelatedMedia and Mass Communications Development on a Healthy Mature Culture1200 Words   |  5 PagesMedia and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferredRead MoreThe Values Of The Textbook1158 Words   |  5 PagesThe Values of the Textbook Description: What media outlets do Why they do it What they should do 1 Worry about file swappers illegally downloading songs (p.72) Sales decrease for recording labels (p.72) Use internet to post music/videos to gain larger audience at less of a cost (p.72) 2 Homogenized radio industry (p.108) Saves money (p.108) Let there be interaction between Deejays and the audience. Live vs. voice tracking (p.108) 3 Introduced VOD-DVRs, iPods, Netflix (p.155) Enables customersRead MoreThe Coexistence of the Media and the Government Essay examples702 Words   |  3 PagesThe Coexistence of the Media and the Government The American media system is spinning out of control in a hyper-commercialized frenzy. Fewer than ten transnational media conglomerates dominate much of our media; fewer than two dozen account for the overwhelming majority of our newspapers, magazines, films, television, radio, and books. With every aspect of our media culture now fair game for commercial exploitation, we can look forward to the full-scale commercialization of sports, arts, andRead More Internet: The Newest Mass Medium Essay931 Words   |  4 Pagesentertainment and commercial use was outrageous to the current users of the technology, and when listservs began posting advertisements, they did not respond well. These users wanted to keep the focus of this particular media very narrow and two-dimensional, so to speak. However, commercialization of the Internet allowed for exponential growth in for-profit and subsidized sites, which generated a greater demand for a larger user base. Profitability became an issue as s oon as the Internet became commercialRead MorePolitical Media s Influence On The Media1840 Words   |  8 PagesPolitical economy media theory identifies a socially critical approach that focuses primarily on the relationship between the economic structure and political force in media industries and the ideological content of the media outputs. China has a very special situation of the political interference which are much serious than other kinds of countries. In western capitalist countries, the media is defined as a separate news outlet with legally press freedom approval by the government and formal institutionRead MoreOnline Computer Games : The University Of Adelaide1374 Words   |  6 PagesSal Humphreys is a ‘senior lecturer in media studies’ at the ‘University of Adelaide in South Australia’ from 2009 (The University of Adelaide, 2015). He published mass of journal articles about communication and media studies from 1997 to 2015, such as Postfemi nist inflections in television studies (Humphreys et al, 2014), and Grassroots creativity and community in new media environments: Yarn Harlot and the 4000 knitting Olympians (Humphreys, 2008). His research focuses on digital games and onlineRead MoreMedia And The Global Media1417 Words   |  6 Pagesbringing about the global media order. The first of these five shifts is the increasing concentration of ownership. This means that the global media is now dominated by a small number of powerful, centralized media conglomerates. Sociological theories of the various forms of the media shows us that they can never be assumed to be politically neutral or socially beneficial. For many people the key problem is the increasing concentration of ownership of different types of media within large conglomeratesRead MoreThe And Dissemination Of Cultural Values, Ideologies, And Hierarchies832 Words   |  4 Pagesthe influence of industrialized media, the concept of shifting contexts, and a ref erence an attempt to identify the â€Å"word-concept† of â€Å"the people†. Like the construction, the dissemination of cultural values has a historiography filled with competing ideologies on semantics and time frames, but there is one important disseminator of cultural values that nearly every historian, theorist, and critic agrees is primarily essential: the media. Interpreted broadly, media refers to any host of disseminationRead MoreWhat s Black, Then White, And Said All Over?957 Words   |  4 PagesIt is a well-known fact that technology and media outlets today play a major role in a person’s life. Generally, a person has access to the media through cellphones, computers, radios in a car and television. It may be perceived by some, even within a technologically advanced society such as America, that media has no effect upon enhancing cultural relationships, though many social networks do indeed connect cultures. Media and technology give people access to various cultures at an efficientRead MoreEssay about Censorship in China2107 Words   |  9 Pagesstudy to address your ideas about the argument. The Chinese Communist Party exerts near complete control over the country’s 358 television stations and 2,119 newspapers — the primary media available to more than one billion Chinese citizens. In the People’s Republic of China, there are no Chinese-language news media that are both widely accessible and independent of the government. While available to more than 100 million users, the Internet is closely monitored by the state; access to politically

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.